{"id":308,"date":"2010-07-22T00:03:51","date_gmt":"2010-07-22T07:03:51","guid":{"rendered":"http:\/\/www.taultunleashed.com\/blogs\/?p=308"},"modified":"2010-07-22T09:42:20","modified_gmt":"2010-07-22T16:42:20","slug":"captains-log-the-c-store-and-the-perils-of-going-freemium","status":"publish","type":"post","link":"http:\/\/www.taultunleashed.com\/blogs\/captains-log-the-c-store-and-the-perils-of-going-freemium\/","title":{"rendered":"Captain&#8217;s Log: The C-Store and the perils of going freemium"},"content":{"rendered":"<p>Filed under: <a href=\"http:\/\/www.massively.com\/category\/sci-fi\/\" rel=\"tag\">Sci-fi<\/a>, <a href=\"http:\/\/www.massively.com\/category\/mmo-industry\/\" rel=\"tag\">MMO industry<\/a>, <a href=\"http:\/\/www.massively.com\/category\/opinion\/\" rel=\"tag\">Opinion<\/a>, <a href=\"http:\/\/www.massively.com\/category\/star-trek-online\/\" rel=\"tag\">Star Trek Online<\/a>, <a href=\"http:\/\/www.massively.com\/category\/free-to-play\/\" rel=\"tag\">Free-to-play<\/a>, <a href=\"http:\/\/www.massively.com\/category\/captains-log\/\" rel=\"tag\">Captain&#8217;s Log<\/a><\/p>\n<div style=\"text-align: center;\"><a href=\"http:\/\/www.massively.com\/category\/star-trek-online\/\"><img decoding=\"async\" vspace=\"4\" hspace=\"4\" border=\"1\" alt=\"\" src=\"http:\/\/www.blogcdn.com\/www.massively.com\/media\/2010\/07\/0715header.jpg\" \/><\/a><\/div>\n<p>Welcome to another installment of <a href=\"http:\/\/www.massively.com\/category\/captains-log\/\">Captain&#8217;s Log<\/a>, in which we explore &#8212; and sometimes complain about &#8212; the uncharted depths of <a href=\"http:\/\/www.startrekonline.com\/\"><em>Star Trek Online<\/em><\/a>. This is your captain speaking from behind a rickety card table in a basement somewhere in the murky New Jersey Nebula. Isn&#8217;t moving the worst?<\/p>\n<p>Last week, we <a href=\"http:\/\/www.massively.com\/2010\/07\/08\/captains-log-pondering-star-trek-onlines-executive-shakeup\/\">learned a little bit<\/a> about <a href=\"http:\/\/www.massively.com\/tag\/Daniel-Stahl\/\">Daniel Stahl<\/a>, the brand new executive producer on <a href=\"http:\/\/www.massively.com\/category\/star-trek-online\/\"><em>STO<\/em><\/a>. But not enough to prepare us for <a href=\"http:\/\/www.massively.com\/2010\/07\/12\/rumor-is-star-trek-online-due-for-turbines-business-model\/\">the crazy truth bomb<\/a> with which he torpedoed <a href=\"http:\/\/forums.startrekonline.com\/\">the official forums<\/a>. On Sunday, Stahl suggested that he <a href=\"http:\/\/forums.startrekonline.com\/showthread.php?p=2832102#post2832102\">could see <em>STO<\/em> going free-to-play<\/a>. Seriously. I had planned to discuss <a href=\"http:\/\/www.startrekonline.com\/store\">the Cryptic Store<\/a> this week anyway, and this fits in nicely, given micro-transactions&#8217; importance to the free-to-play model.<\/p>\n<p>Would <a href=\"http:\/\/www.massively.com\/tag\/cryptic\/\">Cryptic Studios&#8217;<\/a> switching <em>STO<\/em> from subscriptions to an <a href=\"http:\/\/www.massively.com\/category\/free-to-play\/\">F2P<\/a> model be a godsend or a hellish nightmare? (Hint: It would wind up somewhere in the middle.)<\/p>\n<p><a href=\"http:\/\/www.massively.com\/2010\/07\/15\/captains-log-the-c-store-and-the-perils-of-going-freemium\/\" rel=\"bookmark\">Continue reading <em>Captain&#8217;s Log: The C-Store and the perils of going freemium<\/em><\/a><\/p>\n<p style=\"padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;\"><a href=\"http:\/\/www.massively.com\"><img decoding=\"async\" src=\"http:\/\/www.massively.com\/media\/feedlogo.gif\" alt=\"Massively\" style=\"float:left;padding:0 5px 5px 0;\" \/><\/a><a href=\"http:\/\/www.massively.com\/2010\/07\/15\/captains-log-the-c-store-and-the-perils-of-going-freemium\/\">Captain&#8217;s Log: The C-Store and the perils of going freemium<\/a> originally appeared on <a href=\"http:\/\/www.massively.com\">Massively<\/a> on Thu, 15 Jul 2010 17:00:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<br style=\"clear:both;\"><\/p>\n<h6 style=\"clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;\"><\/h6>\n<p><a href=\"http:\/\/www.massively.com\/2010\/07\/15\/captains-log-the-c-store-and-the-perils-of-going-freemium\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.massively.com\/forward\/19553200\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.massively.com\/2010\/07\/15\/captains-log-the-c-store-and-the-perils-of-going-freemium\/#comments\" title=\"View reader comments on this entry\">Comments<\/a><br \/>\n<a rel=\"nofollow\" href=\"http:\/\/www.massively.com\/2010\/07\/15\/captains-log-the-c-store-and-the-perils-of-going-freemium\/\">Massively<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filed under: Sci-fi, MMO industry, Opinion, Star Trek Online, Free-to-play, Captain&#8217;s Log Welcome to another installment of Captain&#8217;s Log, in which we explore &#8212; and sometimes complain about &#8212; the uncharted depths of Star Trek Online. This is your captain speaking from behind a rickety card table in a basement somewhere in the murky New Jersey Nebula. Isn&#8217;t moving the worst? Last week, we learned a little bit about Daniel Stahl, the brand new &#8230;&nbsp;<a href=\"http:\/\/www.taultunleashed.com\/blogs\/captains-log-the-c-store-and-the-perils-of-going-freemium\/\" style=\"text-decoration:underline\">Read More&nbsp;\u00bb<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289],"tags":[270,251,273,272,271],"class_list":["post-308","post","type-post","status-publish","format-standard","hentry","category-star-trek-online","tag-captains","tag-cstore","tag-freemium","tag-going","tag-perils","odd"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Filed under: Sci-fi, MMO industry, Opinion, Star Trek Online, Free-to-play, Captain&#039;s Log Welcome to another installment of Captain&#039;s Log, in which we explore -- and sometimes complain about -- the uncharted depths of Star Trek Online. This is your captain speaking from behind a rickety card table in a basement somewhere in the murky New\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<meta name=\"keywords\" content=\"captain\\&#039;s,cstore,freemium,going,perils,star trek online\" \/>\n\t<link rel=\"canonical\" href=\"http:\/\/www.taultunleashed.com\/blogs\/captains-log-the-c-store-and-the-perils-of-going-freemium\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"TaultUnleashed Blog - World of Warcraft \/ MMO&#039;s - Cheats, Bots, Guides, and More! | TaultUnleashed Blog - World of Warcraft \/ MMO&#039;s - Cheats, Bots, Guides, and More!\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Captain\u2019s Log: The C-Store and the perils of going freemium\" \/>\n\t\t<meta property=\"og:description\" content=\"Filed under: Sci-fi, MMO industry, Opinion, Star Trek Online, Free-to-play, Captain&#039;s Log Welcome to another installment of Captain&#039;s Log, in which we explore -- and sometimes complain about -- the uncharted depths of Star Trek Online. 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