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WoW's Lich King sells record 2.8 million copies in 24 hours
Filed under: World of Warcraft, Fantasy, Business models, Events, real-world, Expansions, Launches, MMO industry, New titles


The numbers are in and Blizzard has broken their own record once again. After selling 2.8 million copies in 24 hours, World of Warcraft's second expansion, Wrath of the Lich King, has set the record as the fastest-selling PC game of all time, according to Blizzard. The irony is that the previous record holder was also Blizzard with their first WoW expansion, The Burning Crusade, which sold 2.4 million on the January 2007 launch day.

Blizzard's CEO and co-founder, Mike Morhaime, commented on the occasion, "We're grateful for the incredible support that players around the world have continued to show for World of Warcraft." Now the company is setting its sights on breaking the next record of 3.5 million copies sold in the first month; a record also set by The Burning Crusade. At this pace, they should easily break that next week.

WoW's Lich King sells record 2.8 million copies in 24 hours originally appeared on Massively on Thu, 20 Nov 2008 11:15:00 EST. Please see our terms for use of feeds.

 

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Author: Shawn Schuster
Category: blizzardbreakingbreakingnewsmike-morhaimerecord-breakingtbcthe-burning-crusadeworld-of-warcraftwotlkwowwrath-of-the-lich-king
Publish Date: Thu, 20 Nov 2008 11:15:00 EST
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