SOE runs first EverQuest magazine ad in years : EverQuest 2 General Discussions

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Register to unlock hidden link Register to unlock hidden link a "three-page advertising spread" for Register to unlock hidden link in this month's issue of Register to unlock hidden link magazine. The massive ad promotes the Register to unlock hidden link campaign -- an initiative that allows former Register to unlock hidden link and Register to unlock hidden link subscribers to play for free until the end of July.

In Register to unlock hidden link Register to unlock hidden link, reps from Register to unlock hidden link told us that the Living Legacy initiative is intended to show lapsed and potential EQ and Register to unlock hidden link players that both games have evolved over the years, and that they deserve a fresh look. A print ad is a bold statement, although new marketing pushes for old games are not unprecedented. Register to unlock hidden link bought ad space for Register to unlock hidden link on theRegister to unlock hidden link when the game relaunched in 2001 after a two year absence. Register to unlock hidden link plastered the web with Register to unlock hidden link ads in the wake its 3D graphics engine upgrade.

But will it work? Should more old MMOs do it? Are advertizing blitzes and a couple of free months of play what MMOs of yore need, or does this industry move too fast for that to be sufficient? Commence pondering.

 

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Author: Samuel Axon
Category: adsadvertisementeqeq2everquesteverquest-iiliving-legacymagazinepc-gamerprintsoe
Publish Date: Mon, 23 Jun 2008 15:30:00 EST
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