E3 2007: Show floor draws mixed reactions : Legacy FPS / MMORPG / RTS Discussion

SANTA MONICA, Calif.--"This is ****ing insane." That's how a first-time visitor to the Electronic Entertainment Expo summed up last year's E3, but many veterans of the event felt the same way. From May 10-12, 2006, over 60,000 people crammed into the Los Angeles Convention Center, which was temporarily transformed into a deafening, blinding maze of blaring music, whooping sound effects, dazzling neon, and giant screens showing endless loops of gameplay. One exhibitor, NCsoft, was even fined $5,000 when its ear-splitting stage show began to drown out those of its neighbors. When the closing bugle sounded on the last day, many wondered to themselves, "How can E3 possibly get any bigger?"

Well, it couldn't. Two and a half months after E3 2006 ended, its organizing body, the Electronic Software Association, announced changes for the 2007 event. Rechristened the E3 Media and Business Summit, the show would be a much smaller event. Instead of masses of tangentially industry-related attendees stuffing themselves inside multimillion dollar displays at the LACC, the new E3 would only have around 5,000 game developers, publisher staffers, analysts, and media members hopping between a variety of locations in Santa Monica.

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Well they said they where going to cut it back. I think the problem was they just need to let the public in more easily and charge more. It pays for itself then.