Wrath of the Lich King breaks all previous records at GameS : World of Warcraft General Discussions

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Register to unlock hidden linkWe weren't kidding when we said Register to unlock hidden link would be Register to unlock hidden link the industry has ever seen. This is reaffirmed in a recent article at Register to unlock hidden link written by Register to unlock hidden link, who writes, "This isn't a game as much as it's a juggernaut of money-making power..." Kuchera sources info from Massively's sister site Register to unlock hidden link, who got their hands on a leaked internal email from Register to unlock hidden link detailing just how significant Wrath has been, from a business standpoint at Register to unlock hidden link. Kuchera breaks down a few of the highlights:

• -The week of the game's launch was the biggest sales week of the year.

• -It was also the biggest sales week ever, outside of the previous year's Christmas sales.

• -The Wrath launch was the biggest launch in GameStop's history.

• -Wrath of the Lich King set a new record for presales.

• -Wrath day-one sales exceed that of any game they've ever sold.

See Register to unlock hidden link for more on the record-breaking Register to unlock hidden link expansion, and Register to unlock hidden link article at WoW Insider about Register to unlock hidden link.

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Register to unlock hidden link originally appeared on Register to unlock hidden link on Tue, 02 Dec 2008 19:00:00 EST. Please see our Register to unlock hidden link.

 

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Author: James Egan
Category: arstechnicablizzardeb-gamesexpansionsfantasygamestopmike-schrammmmo-industryworld-of-warcraftwow-insiderwrathwrath-of-the-lich-king
Publish Date: Tue, 02 Dec 2008 19:00:00 EST
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