Is City of Heroes in-game advertising missing its mark? : City of Heroes - News

Is City of Heroes in-game advertising missing its mark?
Filed under: Super-hero, City of Heroes, City of Villains, Business models, Culture, Economy, Events, in-game, MMO industry


When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see advertising in their favorite games.

Over at the Limited Edition blog, Welsh Troll takes the side for in-game adverts, and is literally begging for more in City of Heroes. As a European gamer, he tends to see less in-game adverts than is reported by the American CoH players, and wants to know why. He simply wants to help the development team out, and was hoping this would be the way to do it. Is the model not quite working as intended, or will it just take a bit longer for advertisers to latch on to something like this?

Is City of Heroes in-game advertising missing its mark? originally appeared on Massively on Mon, 19 Jan 2009 17:00:00 EST. Please see our terms for use of feeds.

 

Read | Permalink | Email this | Linking Blogs | Comments


Author: Shawn Schuster
Category: advertscity-of-heroescohin-game-advertisinglimited-edition
Publish Date: Mon, 19 Jan 2009 17:00:00 EST
Read more...