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Blizzard believes fans make their games successfulFiled under:
World of Warcraft,
Interviews,
MMO industry,
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With E3 2009 officially underway, it's a great time for devs and CEOs to chat about their games and Blizzard's very own Mike Morhaime has been
talking about the company's position in the MMO market with
Develop. He believes that
Blizzard is uniquely positioned within the industry and that it's all about the players:
"The story behind us is the passionate community that has grown up around our games," he explains during the interview. "Our commitment to quality has helped us grow a global audience that has grown with every release. While our competitors will be trying to overcome these challenges to grow their brands, we're already a major player there. None have achieved the same level of online growth as
World of Warcraft. We're able to leverage huge investments in new content across the world's largest MMO subscriber base."
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Blizzard believes fans make their games successful originally appeared on
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CommentsAuthor: Lesley Smith
Category: blizzardblizzard-entertainmentdevelopE3e3-2009fanbasemike-morhaimemmommos
Publish Date: Mon, 01 Jun 2009 16:00:00 EST
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Blizzard believes fans make their games successful : World of Warcraft General Discussions
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