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China's The9 faces bankruptcy if Wrath expansion not approved by governmentFiled under:
World of Warcraft,
Fantasy,
Business models,
Expansions,
MMO industry,
News items![(!empty($user->lang['IMAGE'])) ? $user->lang['IMAGE'] : ucwords(strtolower(str_replace('_', ' ', 'IMAGE')))](http://www.blogcdn.com/www.massively.com/media/2009/03/wowchinagrabat425.jpg)
We reported the other day on the issues that
The9 is having with getting the
Wrath of the Lich King expansion released in China. The government is unwilling to approve the
World of Warcraft expansion, citing 'health' and decency concerns about the game's content. The9 is the licensed operator of
World of Warcraft in China, and the company paid a significant amount in licensing fees to
Blizzard Entertainment in April of 2008 to secure the rights to operate
Wrath, according to Shanghai-based
JLM Pacific Epoch.
Although the Chinese regulatory body, the
General Administration of Press and Publication (GAPP), is chiefly concerned with removing "unhealthy" content from the game, their stance could prove disastrous for The9. If GAPP doesn't green light the
Wrath of the Lich King expansion in China, The9 will not be able to recoup their losses and may face bankruptcy.
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One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!China's The9 faces bankruptcy if Wrath expansion not approved by government originally appeared on
Massively on Fri, 13 Mar 2009 17:00:00 EST. Please see our
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CommentsAuthor: James Egan
Category: asiabusiness-modelscensorshipchinaexpansionsfantasygappjlm-pacific-epochlicensed-operatormmo-industryoperatorregulationregulatory-bodyshanghaithe9world-of-warcraftwotlkwowwrathwrath-of-the-lich-king
Publish Date: Fri, 13 Mar 2009 17:00:00 EST
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China's The9 faces bankruptcy if Wrath expansion not approv : World of Warcraft General Discussions
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