The9 is out, NetEase is in for Chinese World of Warcraft operatorFiled under:
World of Warcraft,
Fantasy,
Business models,
Expansions,
MMO industry,
News items,
Legal![(!empty($user->lang['IMAGE'])) ? $user->lang['IMAGE'] : ucwords(strtolower(str_replace('_', ' ', 'IMAGE')))](http://www.blogcdn.com/www.massively.com/media/2009/04/wowtransition.jpg)
Yesterday, we
reported the rumor that it looked like Chinese
World of Warcraft operator
The9 might be losing the licensing rights to a competitor, and today we can confirm that rumor to be 100% true. Rival company
NetEase has
purchased the rights to operate
World of Warcraft in China, starting once The9's current contract is up with Blizzard on June 8th.
NetEase is already the
operator of Battle.net in China, supporting
Warcraft III and the to-be-released
Starcraft II. They have been operating with Blizzard since last August, when they acquired all of the rights to the other Blizzard games. This acquisition only brings NetEase and Blizzard closer together in their business arrangement.
What is still up in the air, however, is the fate of
Wrath of the Lich King.
DoNews, a Chinese news site, has reported that
Wrath has been licensed by NetEase, although no formal announcement has yet been made.
[Via
JLM Pacific Epoch]
The9 is out, NetEase is in for Chinese World of Warcraft operator originally appeared on
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CommentsAuthor: Colin Brennan
Category: battle.netblizzardlegallicensingneteasepatch-3.0rightsstarcraft-2starcraft-iithe9transitionwarcraft-3warcraft-iiiworld-of-warcraftwotlkwrathwrath-of-the-lich-king
Publish Date: Thu, 16 Apr 2009 17:00:00 EST
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